Still There
Tom Wickham Tom Wickham

Still There

We returned to the moon this week.

The technology is extraordinary. The moment should feel bigger than ever.

And yet… it feels different.

Not because the wonder is gone.

Because we’ve stopped noticing it.

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Good metaphors should be doorways, not cages
Tom Wickham Tom Wickham

Good metaphors should be doorways, not cages

Good metaphors are doorways, not cages. This essay explores why leadership metaphors often collapse complexity into tidy labels, and how better metaphors can deepen thought instead of locking us into stereotypes.

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The Syncopated Scroll: Riffing with the Machine
Tom Wickham Tom Wickham

The Syncopated Scroll: Riffing with the Machine

Dave Brubeck, the jazz innovator who made odd time signatures feel natural, reminded me through his records that the unfamiliar can become its own kind of fluency.

That may be the most useful way to think about AI.

Not as a machine for answers, but as a new instrument—one that can help us test ideas, challenge our habits, and discover thoughts we would not have reached alone.

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Why I Still Believe in the Muse — Even in the Age of AI
Tom Wickham Tom Wickham

Why I Still Believe in the Muse — Even in the Age of AI

Years ago, when I interviewed Ray Bradbury, he told me inspiration doesn’t wait for permission. It shows up — and dares you to move.

Today, my muse doesn’t sound like a spirit prodding me to hammer away on a typewriter.

Sometimes it’s two AIs acting like a copy editor and a news editor. poking, prodding, and inspiring me.

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Proof Over Persuasion: Reframing the Claims We’re Sold
Tom Wickham Tom Wickham

Proof Over Persuasion: Reframing the Claims We’re Sold

Somewhere out there is a product that claims it can improve your sleep, focus, mood, metabolism, gut health, skin, joints, energy, hormones, stress, and probably your golf swing.

It’s the Swiss Army Knife of wellness… except the knife is mostly adjectives.

Maybe it’s a solid product. But when something claims everything, the real question isn’t “Could it help?” The real question is: “Which part is true, and how would we know?”

That question is the entire reason Reframe the Claim was created.

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Part 4: The 3 Things I’d Teach My 25-Year-Younger Self
Tom Wickham Tom Wickham

Part 4: The 3 Things I’d Teach My 25-Year-Younger Self

In 2013, I had the honor of announcing GM’s five-year sponsorship of Back to the Bricks car show and cruise in Flint. The event continues to grow, along with GM’s support. This is just one of many proud moments I’ve had during my 25 years at GM.

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Part 3: 25 Years of Listening
Tom Wickham Tom Wickham

Part 3: 25 Years of Listening

It’s easy to talk, give directions, and pontificate on a topic. I’ve been known to do that. However, the best way to convey a message is to know how to first listen to your audience. Part 3 of my walk down memory lane focuses on this critical art.

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Part 2: What GM Taught Me About People (Not Just Cars)
Tom Wickham Tom Wickham

Part 2: What GM Taught Me About People (Not Just Cars)

When I include my time as a journalist, I have been involved with the auto industry for 38 years. However, milestones - like my 25th anniversary at GM - call for me to take stock of my learnings. Part 2 offers a look at what I have learned about people.

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AI’s Biggest Breakthrough in 2026 is Engagement.
Tom Wickham Tom Wickham

AI’s Biggest Breakthrough in 2026 is Engagement.

Engaging leaders and employees will be the big test in 2026. And I’m not talking about the usual engagement tropes related to personal and business objectives. All signs point to the need for leaders and organizations to eliminate the AI engagement gap. Check out the article for details and free, downloadable templates that can be used my any organization.

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Decency, Debt, and Reframing your intuition
Tom Wickham Tom Wickham

Decency, Debt, and Reframing your intuition

Don’t have time to read back issues of the Re-frame newsletter on LinkedIn? Check out this audio summary that delves into several of my more recent posts. I used NotebookLM to analyze my writings and create this audio podcast that connects the dots on leadership, communications, and being human.

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Introducing Re-frame: Clear Communication, Expanded
Tom Wickham Tom Wickham

Introducing Re-frame: Clear Communication, Expanded

Re-frame has a new home.
I’ve launched the Re-frame website to expand myLinkedIn posts into a more useful format—longer breakdowns, practical frameworks, and templates you can adapt.

The goal is simple: calm, clear communication that protects trust—especially under pressure.

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Disclaimer

The views expressed here are solely my own and do not represent my employer or any affiliated organizations. Any examples are shared in a personal capacity; I do not disclose confidential or proprietary information.