Stories That Reframe Perception
Re-frame is where modern communication meets real-world leadership: practical storytelling that builds trust, drives alignment, and helps people navigate change with confidence.
My mission is to help leaders and communicators turn complexity into clarity. I bring a journalist’s discipline for truth and a corporate communicator’s focus on alignment, combining human-centered storytelling, strategic counsel, and responsible AI to build trust and move people to action.
My Story
I’m Tom Wickham, a journalist turned corporate communications leader, and Re-frame is where I share what I’ve learned from both worlds: the newsroom’s discipline for truth and clarity, and the corporate reality of leading through complexity, risk, and change.
On this channel you’ll find practical frameworks, real-world examples, and responsible AI guidance that help leaders and communicators turn complexity into clarity, build trust, align teams, and move people to action — without losing the human tone that makes messages land.
Expect useful articles and videos on leadership communication, employee engagement, change messaging, crisis-ready storytelling, and how to use AI as a tool (not a crutch). If you’ve ever had to explain something hard, urgent, or sensitive to real humans… you’re in the right place.
Note: The views expressed here are solely my own and do not represent my employer or any affiliated organizations. Any examples are shared in a personal capacity; I do not disclose confidential or proprietary information.
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